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Revision 1 (Ganesh Iyer, 03/10/2025 10:43 PM) → Revision 2/5 (Ganesh Iyer, 03/11/2025 12:32 PM)

# Table of Contents 
 [[#about-aspr-ai|1. About ASPR AI]]   
 [[#key-features|2. Key Features & Benefits]]   
 [[#deployment-security|3. Deployment & Security]]   
 [[#faqs|4. Frequently Asked Questions (FAQs)]]   
 [[#getting-started|5. Getting Started]]   

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 ## [[#about-aspr-ai|1. About ASPR AI]] 

 ### What is ASPR AI? 
 _ASPR AI (Automated Sales Performance Replicator)_ is an **AI Sales Analyst** that boosts sales efficiency by automating manual tasks, surfacing contextual insights, and providing real-time coaching—without AI hallucinations. 

 #### **Our AI Sales Analysts:** 
   - ✅ Automate document creation (Account Summaries, Deal Briefings, RFPs, etc.) 
   - ✅ Provide pre- and post-meeting assistance 
   - ✅ Extract and surface resident knowledge from CRM, emails, transcripts, and sales documents 
   - ✅ Offer coaching insights across 11 sales categories 

 💡 **Goal:** Save _up to 25 hours per sales rep per week_, increase _win rates by 10% or more_, and drive _revenue growth_. 

 ### Who is ASPR AI for? 
 We serve **SMBs and High-Growth Companies ($15M-$100M ARR)** in industries such as:   
   - **IT Services**   
   - **SaaS & Cloud Solutions**   
   - **Sales & Customer Success Teams**   

 👤 **Primary Users:** Account Executives, Customer Success Managers (CSMs), Sales Managers, and CROs. 

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 ## [[#key-features|2. Key Features & Benefits]] 

 ### 📄 Automated Document Creation 
   - Generates essential sales documents: Account summaries, proposals, deal briefings, QBRs, one-page case studies, RFPs, and more. 
   - **CRM Auto-updates:** Saves time by automatically logging key deal insights. 

 ### 🤖 Pre- & Post-Meeting Automation 
   - **Prepares customized meeting summaries** based on past interactions. 
   - **Provides real-time insights** on prospects before meetings. 
   - **Automates follow-ups** (Coming Soon: Auto-sequencing of emails & calls). 

 ### 📊 Unified Search & Insights 
   - Brings together insights from **CRM, emails, transcripts, documents, and knowledge bases**. 
   - Uses **multi-agent LLMs** to ensure accuracy and avoid hallucinations. 

 ### 🎯 Sales Coaching & Performance Insights 
   - Real-time coaching across **11 categories**, including: 
     - Active Listening, Objection Handling, Rapport Building, Discovery, Value Engineering, Closing Tactics 
   - Helps reps improve their skills based on **top performers**. 

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 ## [[#deployment-security|3. Deployment & Security]] 

 ### 🔒 Security & Compliance   
   - **SOC2 Type II certified, GDPR & CCPA compliant**   
   - **Zero Data Retention:** Your data is never used for AI model training.   
   - **Strict IAM Controls:** Role-based access ensures only authorized users see relevant data. 

 ### 🛠 Deployment Options   
   - **Hosted on ASPR’s Secure Cloud** (for fast deployment, automatic scaling). 
   - **Cloud-Prem (AWS/GCP)** (for enterprises needing strict data control). 

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 ## [[#faqs|4. Frequently Asked Questions (FAQs)]] 

 ### General FAQs 

 **❓ How is ASPR AI different from Gong, Glean, or Seismic?**   
   - Unlike competitors, ASPR AI **doesn’t just analyze conversations or content**—it integrates resident knowledge, automates document creation, and provides real-time coaching in one unified platform. 

 **❓ Can I customize ASPR AI for my sales process?**   
   - Yes! ASPR AI is flexible and integrates with **Salesforce, HubSpot, Slack, Teams, and more**. 

 **❓ Does ASPR AI replace my CRM?**   
   - No! ASPR AI enhances your CRM by automating updates and insights, reducing manual entry. 

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 ### Onboarding & Setup 

 **❓ How do I get started with ASPR AI?**   
   1. **Sign up** for a free trial or request a demo.   
   2. **Connect your CRM & email** (Salesforce, HubSpot, Outlook, Gmail).   
   3. **Sync sales call transcripts** (Zoom, Teams, Slack, Webex).   
   4. **Enable automation features** for meeting summaries, CRM updates, and coaching insights.   
   5. **Start using AI-driven insights** to streamline sales workflows! 

 **❓ How long does onboarding take?**   
   - **Admins:** Setup takes **less than 5-10 minutes**.   
   - **Knowledge Management Engine:** Once company data is uploaded, it may take **a few minutes to 24 hours** for the system to align with it.   
   - **User Onboarding:** Takes **less than 5 minutes** to start using ASPR AI.   
   - **Full Integration:** If additional CRM/email integrations or customizations are required, full integration can take **1-2 weeks**. 

 **❓ Do I need IT involvement for setup?**   
   - Not necessarily! ASPR AI is a **plug-and-play solution**. However, if your company has **strict data access policies**, IT approval may be needed to integrate with CRM and email systems. 

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 ### Security & Compliance 

 **❓ Is my data private?**   
   - Yes! ASPR AI **mirrors your CRM & email permissions**, ensuring no unauthorized access. 

 **❓ Does ASPR AI retain my data for training?**   
   - No! We follow a **zero-data retention policy**, meaning your data is never stored or used for AI training. 

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 ## [[#getting-started|5. Getting Started]] 

 🚀 **Ready to transform your sales process?**   
 ✅ **Sign up for early access** and get:   
    - **Exclusive features** before public rollout   
    - **Special pricing for early adopters**   
    - **Priority support & onboarding**   

 📩 **Contact us at** [mailto:support@aspr.ai] [mailto:support@aspr.ai ganesh@aspr.ai] for any further questions or suggestions!